The frizman Spring/Summer 2025 collection is an ode to harmony and liberation from everything that weighs us down. We have reimagined fashion as a return to one’s true nature. Every piece in this collection embodies thoughtful essentialism, where the unnecessary gives way to real values, creating space for what truly matters.
frizman Spring/Summer 2025 tells a story of how fashion simplifies our choices. In a world of information overload and endless options, frizman invites us to pause and choose quality over quantity. The collection reflects the belief that true elegance lies in the ability to appreciate beauty in simplicity — in clean lines, impeccable tailoring, and fabrics that are kind to the body. Inspired by natural rhythms, frizman’s designers redefine modern femininity as a harmonious balance of strength and softness, structure and fluidity. Each piece becomes an invitation to reconnect with one’s inner nature, where comfort does not compromise style, but enhances it.
This season, frizman interprets spring–summer elegance through weightless silhouettes inspired by nature. Signature hand-finished coats, relaxed suits, and oversized designs bring together comfort, sophistication, and freedom of movement — creating a flawless balance of style and ease.

Natural Fabrics as the Brand’s Philosophy

frizman has always chosen innovative fabrics made from natural fibers, uniting aesthetics, comfort, and environmental responsibility. Merino wool, cashmere, Tencel, cotton, linen, and other natural materials bring a sense of harmony with nature, turning each garment into an investment in durability and timeless style.
The focus of the summer collection is on premium natural fabrics — linen and hemp textiles that embody the philosophy of harmonious living with nature. In particular, 100% hemp is the fabric of the future, seamlessly combining ecological awareness with exceptional practicality. Its fibers possess natural antibacterial properties, provide excellent UV resistance, and retain their impeccable shape even after years of wear.

Color Palette: From Natural Shades to Bright Accents

The collection’s color palette begins with classic black and elegant beige tones — Caramel and White Sand. frizman also embraces bold highlights, including the vibrant Pink, alongside a palette inspired by the sea: from deep Blue to the more tranquil Blue Ashes.
All shades in the collection form the perfect wardrobe foundation — versatile, easy to mix and match, and ideal for experimenting with personal style.

Sustainability as the Brand’s Mission

frizman continues to champion sustainability within the Ukrainian fashion industry. The choice of natural fabrics is not only about comfort, but also about responsibility towards future generations. Each garment is designed to last, preserving both its relevance and appearance over the years.
The capsule wardrobe concept, central to the brand’s philosophy, allows women to invest in truly high-quality pieces that remain timeless. It is a manifesto against fast fashion culture and a call for conscious consumption. Each season, frizman creates limited capsule collections, focusing on exceptional quality and exclusivity.
The brand’s mission is clear: to cultivate a culture of conscious consumption in Ukraine and to promote investment in classic clothing that remains relevant and can be passed down from generation to generation.