Campaign FALL 2018

Purism and the idea of smart-wardrobe in the Fall 2018 collection

The autumn collection by  frizman brand is devoted to the purism theme in clothing — using the elements of classics and purity of style. One of the adherents of purism is actress Angelina Jolie, who has drawn attention to this style direction and became one of those who contributed to his return to fashion in 2018.

Designers of the brand work with straight and A-shaped silhouettes, clean lines, a minimal amount of accessories, usual classics in a special  frizman manner — with soft accents such as smooth shoulder lines, a depicted waist, a combination of several colors in one model. Iconic handmade coats are made in traditional colors: beige, gray, Nebulas Blue, camel, and trendy colors of this fall - Martini Olives and Valiant Poppy.

The collection is permeated with the mood of the 80's, it was this decade that became the key on the world runways in the coming season. Starting in the 70's, the purism boom in clothing took place in the 80's. Back then this style was associated with a woman's desire to be professionally realized and fight for gender equality. Strict suits and laconic overcoats have become a symbol of the domination of personal traits over the person’s look.

The main idea of this autumn collection is to move away from senseless consumption and to create a smart wardrobe, where every detail is functional. We support the "Less is more” ideology so our clients would need a minimum of garments to satisfy all the needs and create stylish and elegant looks that do not depend on seasonal trends.